Enjoy your extensive entertainment with Samsung Vision AI

Ask your companion anything

Samsung Vision AI Companion

Getting help from an AI companion has never been more visualized and comprehensive with multiple AI agents—whether it’s questions about a scene now playing, recommending what to wear for trending clothing styles, or finding the perfect taco spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalized than any other AI assistant on a big screen.

Effortless intelligence begins with a chat

Bixby

Just say what’s on your mind. Whether you're curious about an actor, need a new show to watch, or want to dim the lights, your Samsung AI TV understands and responds naturally. Thanks to real-time contextual understanding, your TV responds with relevant, intelligent answers on the big screen—no typing, no menus, just natural conversations.

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control. 1

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching. 2

Enjoy sound optimized to your content and space

Adaptive Sound+

Your TV adjusts its sound based on real-time scene analysis, following every moment on screen and optimizing according to the type of content. It also fine-tunes the sound based on your room's acoustics and how the TV is set up. 3

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home. 4

Feel the power of AI in 4K

NQ4 AI Processor

Samsung’s AI processor helps optimize any viewing and sound experience for 4K TVs.

Experience sharp and accurate contrast

Quantum Matrix Technology Slim

See all the details with Quantum Matrix Technology Slim, which precisely controls all Mini LEDs. This innovative backlighting technology delivers sharp and accurate contrast.5

Intelligently enhanced colour expression

Colour Booster Pro

AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

Experience 4K with richer colours and more nuanced details

Neo Quantum HDR

Enjoy richer and more accurate colours in 4K resolution. You can also appreciate more nuanced details, thanks to deeper contrast realized by the HDR10+ tone mapping that dynamically adapts to the characteristics of each scene. HDR 10+ now streaming on OTT services. 6

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience. 7

Watch your favourite content in 4K

4K Upscaling

Our powerful 4K upscaling technology ensures you get up to 4K resolution for the content you love. 8

Catch hidden details in dark scenes

HDR Brightness Optimizer

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

Real Colours, Real QLED. You deserve nothing less.

Vibrant and accurate colours amplified by Samsung's Quantum Dot sheet without cadmium.

Easily discover and access all your games from one screen

Gaming Hub

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favourites. 9

Improved picture clarity with smooth motion

Motion Xcelerator

Experience a clear picture as your TV estimates the movement between frames, then uses that information to improve motion smoothness for subsequent frames.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play. 10

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens. 11

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience. 12

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device. 13

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier

Enjoy clear dialogue, no matter what's going on around you. Our AI technology enhances voice clarity in response to ambient noise from your surroundings.

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Enjoy 7 years ofnew TV experiencesfor free

Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood. 14

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required. 15

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates. 16

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place. 17

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command. 18

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play. 19

Save energy with intelligent analysis

AI Energy Mode

Easily reduce your power consumption by turning on AI Energy Mode. Your TV will auto-adjust its brightness based on the room's lighting and your user activity. It also subtly adjusts brightness during different scenes to save even more energy. 20

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone. 21

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here. 22

Sleeker and slimmer than ever

AirSlim

An elegantly slim design that blends seamlessly into your wall.

Sustainability