What's included when you buy The Frame

 Enjoy exclusive perks when you purchase The Frame. Get access to Art Streams — a curated collection of 20 free artwork per month. And receive the first 2 months on us when signing up for a monthly Art Store subscription. 1

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame's design is a work of art in itself that blends beautifully into your home.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.

Tailor to your space with customizable bezels

Customizable Frame

Style The Frame to your taste with customizable bezel frames. Find the colour that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.3

Find the right height for your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.4

TV when it's on, art when it's off

Art Mode

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 240 free pieces available each year. 5

Access 240+ free artwork annually

Art Store Streams

Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 20 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it's easier than ever to explore the world of art.

Where your artistic journey begins

Art Home

Discover handpicked collections, regularly refreshed by Samsung's curators. It’s more than just a gallery; it’s your personal gateway to a world of creativity and inspiration. Browse and explore an extensive array of artworks, and transform your living space into an evolving art sanctuary with Art Home.

Experience stunning art with less energy consumption

Motion Sensor / Brightness Sensor

Brightness Sensor auto-adjusts the screen’s brightness and colour tone based on ambient light, while Motion Sensor activates Art Mode when you’re in the room. When you leave the room, it switches off to save energy.

Your art, your way

Mat Canvas

Customize The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colours to find the combination that makes your art look more realistic.

Frame your most-loved moments

My Photo

Easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive. 9

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colours and high brightness levels, so you can appreciate what's on your screen.

Enjoy what's on, not the reflections

Matte Display

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.10

Enjoy ArtfulColour validated by PANTONE

Pantone Validated - ArtfulColour

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would see in gallery lighting, made to look realistic with the matte texture of the canvas.11

Wider range of contrast on a cinematic scale

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery and details that always shine through.12

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you're streaming OTT services, playing your favorite video games or watching live sports.13

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.