Greatness comes in small things

Micro RGB Technology

Using the world's first micro-sized RGB colour backlight, our Micro RGB TV delivers ultra-detailed, true-to-life colours with remarkable accuracy. Combined with colour and brightness local dimming technology that precisely controls RGB, the images on the screen come alive with incredible colour richness and depth.

Watch colours come alive, powered by the AI Engine

Micro RGB AI Engine

See shades refined with intelligent processing. By leveraging AI to precisely control each RGB colour, the Micro RGB AI Engine helps create overwhelmingly vivid picture quality.

Compared to 2025 Neo QLED 4K (NQ4 AI Gen2)

* Viewing experience may vary according to types of content and format. ** Upscaling may not apply to PC connection and Game Mode.

Realistic picture with accurate colours

Micro RGB Precision Colour

Through Micro RGB Technology and the Micro RGB AI Engine, our Micro RGB is capable of achieving 100% BT2020 Wide Colour Gamut. Certified by VDE for its precision in Micro RGB colour reproduction, it delivers colours that are finely and precisely controlled, offering a viewing experience that is almost indistinguishable from reality.

* Conventional means Samsung TV. Images are simulated and for illustrative purpose only. ** VDE's verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies 'Micro RGB Precision Colour'.

Comfortable viewing anytime, glare-free

Glare Free

Certified by UL, our proprietary Glare Free technology reduces light reflections from bright environments, such as indoor lighting. Now you can enjoy clear visuals without distractions that hinder your immersion in contents, and see real blacks — perfected by Glare Free.

* Verified 'Glare Free' performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, Discomfort Glare UGR ≤ 22, and Disability Glare UGR ≤ 34. ** Results based on test conducted under indoor lighting conditions.

Unmatched depth, lifelike realism and vibrant contrast

Micro RGB HDR+

Experience unparalleled contrast and colour. Micro RGB HDR+ enhances subtle details in both bright and dark scenes, delivering your content's original depth for a more immersive, true-to-life viewing experience. HDR 10+ now streaming on OTT services.

* HDR10+ availability may differ by content.* Available OTT services may differ by country. Separate subscriptions required for certain streaming services. Terms apply.* The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Richer and more vibrant colours, powered by AI

Micro RGB Colour Booster Pro

Watch your content come to life with AI-powered colour enhancement. AI recognizes scenes with dull tones and intensifies hues to provide vivid, intensely brilliant colours for more realistic visuals.

* Image quality may vary depending on the quality of the original content.

AI-powered image enhancements tailored to a super large screen

Supersize Picture Enhancer

Supersize your picture without downsizing on quality. AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black expression all work together to deliver the optimal picture for large-sized screens.

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

* Viewing experience may vary according to types of content and format.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colours. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

* Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR). ** Not all accents, dialects and expressions recognized.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

* Experience may vary depending on the content and environment.

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of generation attempts allowed per day may be limited.

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.

* Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. ** TV must be connected to a power source to use this feature. *** TV and mobile device must be connected to SmartThings to send and receive notifications.

Boost shows and movies to 4K resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

* Viewing experience may vary according to types of content and format. ** Upscaling may not apply to PC connection and Game Mode.

Easily discover and access all your games from one screen

Gaming Hub

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favorites.

* Available games and content may vary by countries and models and are subject to change without notice. ** Certain games require a separate controller. *** Internet connection and subscription may be required. **** Requires Samsung account.

Get smooth motion for games up to 144Hz

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz.

* 4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required).* Performance may vary.

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.* Some game titles may not support this feature.* Game Bar's Zoom-in mode is not supported for certain refresh rates.* Game Bar UI is subject to change without prior notice.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.* AMD FreeSync™ requires a FreeSync-compatible AMD graphics card or APU.

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.

* Smart light sold separately. ** Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

Immersive surround sound with top channel speakers

Dolby Atmos®

Feel the pulse-pounding action in every scene. Samsung's top channel speakers work with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications. ** Soundbar sold separately. *** The location and number of speakers may vary depending on the model.

Dynamic realistic sound that follows the action

Object Tracking Sound+

Put yourself in the middle of the action. With 4.2.2.ch speakers, this TV plays powerful audio across its screen. AI-powered tracking enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.

Enjoy 7 years ofnew TV experiencesfor free

Content and services may vary by region and are subject to change without notice.* Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.* Some content and services require registration and subscription.* Requires Samsung account.* Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025.* Please note that the upgrade does not cover hardware-related performance, features or durability.

Access [XXX+] channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.

* Channels may vary by country and are subject to change without notice. ** Supported Samsung devices may vary by country. *** Requires Samsung account. **** UI is subject to change without prior notice. ***** Ads may appear on Samsung TV Plus. ****** Available for free on Samsung Smart TVs released since 2016.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. ** Latest software update is required.

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.

* Supported widgets vary by region and are subject to change without notice.

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. ** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. *** Connected devices are sold separately. **** Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device. ***** TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices. ****** UI is subject to change without prior notice.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice. ** Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions.

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content. ** Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. *** AI Energy Mode does not work with Game Mode. **** Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV. ** Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

* Galaxy Buds 360 Audio Mode is available with Galaxy Buds2 Pro, Galaxy Buds2, Galaxy Buds Pro and Galaxy Live.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set. ** Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above. *** You must download the Karaoke app from Tizen to use the Karaoke function. **** An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

Elegant metal design embracing the expansive screen

Metal SuperSlim

Transform your home with a TV that blends premium design and incredible visuals. With its super slim metal design, our Micro RGB TV enhances your decor while delivering a breathtaking large-screen experience from every angle.

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. ** In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

* The model 115R95H is the same as the model 115MR95F. ** Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.