Our most authentic

colour ever

True RGB

Unleash the full spectrum of cinematic experience. Flagship True RGB delivers remarkably our most true-to-life colour yet with independently controlled three-colour RGB LEDs—immersively revealing every story, even in the darkest scenes.

Cinema

Your home. Your cinema

BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene—so you can experience each work just as the creators meant it to be seen.

Best big-screen experience

A Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.

Authentic picture. From the studio to your screen

Step closer to the filmmaker’s vision. Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favourite streaming platforms.

Bring cinematic standards home

Our TVs are designed to meet the same standards that define the cinema experience. IMAX Enhanced®, Dolby Vision®, and Dolby Atmos® comply with cinema-grade standards, delivering the clarity, depth, and atmosphere that make movies unforgettable. Also, you can enjoy a truly cinematic experience with select Disney+ movies in IMAX Enhanced* on BRAVIA and BRAVIA Theatre. See more of the action with IMAX’s expanded aspect ratio and experience the full dynamic range of the theatrical soundtrack with IMAX Enhanced sound by DTS:X.

Epic Quality. Limitless Entertainment

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favourites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.

Built with Sony Pictures Entertainment

Through the evaluation with Sony Pictures Entertainment, our TVs are designed to faithfully reproduce the filmmaker’s intended vision in any home lighting environment, by naturally minimizing reflection.

My Cinema presets. Tailored to the moment

Choose from cinema-optimized picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step. ①: Filmmaker-intended visuals preset ②: Dialogue clarity preset15

Picture

Our best picture ever. Stunning by every measure

This is the definitive BRAVIA. With our most advanced True RGB, it brings our most true-to-life colour, unprecedented depth and contrast, made for movies and all the entertainment you love at home.

True RGB, the future of colour

Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-colour LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further.

A new era of uncompromising colour accuracy

Sony unites the colour range of our flagship QD-OLED with the high brightness of Mini LED. This breakthrough enables a new level of colour volume—and the ability to render even more accurate colours.

See the hidden depths like never before

From the brightest peak to the darkest shade, Sony’s True RGB faithfully reproduces even the finest tonal details. It brings the full depth of the story vividly to life on screen.

Watch uninterrupted—even in daylight

From morning light to evening glare, BRAVIA keeps the picture clear. A unique screen treatment minimizes light reflections and reduces on-screen glare from viewers and surrounding furniture—so you stay absorbed in the film, whatever the time of day.

Same stunning picture—any seat

With X-Wide Angle Pro, colour and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view.

Crystal-clear pictures with AI upscaling technology

Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analyzing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimize noise introduced during signal transmission, resulting in a clearer and more natural image.

Day or night—the picture adapts automatically

No need to adjust a thing. BRAVIA senses the light around you and fine-tunes the picture—including colour tone—automatically, keeping movies comfortable and cinematic at any hour.

Individually calibrated. Consistently flawless

Behind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.

Sound

Experience cinematic sound with powerful depth and true immersion

BRAVIA 9 II surrounds you with powerful, cinematic audio—immersive, and perfectly matched to the scale of its flagship picture.

Cinema-like surround sound, in harmony with the picture

Feel like you’re in the cinema. Acoustic Multi-Audio+™ with Beam Tweeter at the top delivers cinematic surround sound. Every sound comes from exactly the right place.

From stereo to expansive 3D surround—wider, clearer

Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio—crisper, clearer, and more immersive than ever. ①: Conventional TV ②: New TV with 3D Surround Upscaling

Crystal-clear voice. With AI technology

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Auto-calibrated to your room for perfect sound

Your room becomes part of the sound design. BRAVIA measures space and ceiling height, then calibrates audio automatically. It delivers a perfectly balanced, cinematic experience without the setup stress.

With Home Theatre

With BRAVIA Theatre, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre into your home for an unmatched audio-visual experience.

All-round cinematic, go beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Easily expand your cinema: Subwoofer and rear speakers

Add just what you want—subwoofer, rear speakers, or both—directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field—transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theatre system.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Single view, simultaneous sound

Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Perfect fit with Sony’s soundbar

A soundbar that belongs with your TV. Designed to match in shape and style, the two merge into a single, refined presence that enhances your room without intrusion.

Smart

Discover more on Google TV with Gemini

No more jumping between apps. Find what to watch by chatting with Gemini or with recommendations from across your apps.

Over 10,000 apps and games, straight to your TV

Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.

Smooth control, via new remote or app

Control BRAVIA your way. Use the newly designed remote—crafted through an inclusive design process with feedback from blind, low vision and sighted users, made with recycled plastic, complete with a backlight and finder function—or the BRAVIA Connect app on your smartphone. With either, you can adjust volume, fine-tune settings, or check your setup, all without the on-screen menus.

Chat naturally with Gemini hands-free to find the perfect movie or show.

Tell Gemini what you’re in the mood for and it’ll help you discover the perfect pick by providing content details, asking clarifying questions, and providing suggestions based on what you like.

Connect with Your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Google Cast™

Stream from your device. Easily cast movies, shows, photos and more from your phone or tablet, right to your TV.

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Accessibility Technology on Google TV

You can use talkback, closed captions, Switch Access, and more to make your Google TV device more accessible.

Design

Harmonic Presence. Blends flawlessly into your space

Harmonic Presence defines the flagship. A design that blends with your space, enhanced by a wave-textured bezel and a transparent centre stand that creates a floating, cable-free look. Even when the screen rests as décor.

The Mirage Stand. Subtle, seamless

Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.

Conceals cable, effortlessly

Mirror-polished pillars catch and reflect light, allowing the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.

Seamless on your wall

BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take centre stage.

Sleek, elegant bezel

Subtle by design. The bezel carries a fine wave texture that harmonizes with living spaces, while the slim bezel on all four sides ensures an uninterrupted viewing experience for deeper immersion.

Game

Perfect for PlayStation®5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes

Stream PlayStation® games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the Internet. The PS Remote Play app lets you control your PS5®, PS5® Pro or PS4™ console from another room or location like a friend‘s house.

All your gaming essentials in one place

Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.

Dolby Vision® support brings gaming to life

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Various features in HDMI 2.1

Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.

Environment and Accessibility

Designed with the planet in mind, smart for all

BRAVIA is designed to harmonize with people’s needs while respecting natural resources. We’re accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.

Boosted brightness. Powered efficiently

Enjoy wide colour and peak brightness with less energy consumption depending on the customer settings. With Sony’s backlight technology boosting each colour directly, every scene bursts to life—brilliantly and power-efficiently.

Check your eco settings. See your power usage

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Made using recycled plastic

Our TVs use recycled materials across the body, internal parts, and remote. The back cover—one of the largest components—uses a new biomass-based renewable plastic derived from used cooking oil and other bio-circular materials, debuting in this model.

Smarter packaging: Less ink, smaller size

Even packaging can make a difference. By using less ink and smaller cartons, we’re reducing our environmental footprint without compromising quality.

A remote for everyone

A newly designed remote made easy for everyone. Created with feedback from users with disabilities, it features bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps locate the remote—valuable for all users, including those who are blind or have low vision.

Talkback and text magnification functions

Talkback allows you to check the TV programme guide or change TV settings without looking at the screen, while Text Magnification displays an enlarged version of the focused text at the bottom or top of the screen. Text Scaling enlarges not only specific text but all on-screen text by up to 130%.

Accessible for all

To help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.

Colour Inversion

The Colour Inversion function inverts the brightness of colours so that bright areas become dark and dark areas become bright. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour. This feature can be turned on or off as needed. Colour Correction function allows on-screen colours to be adjusted to support viewers with various types of colour vision deficiencies, including Deuteranomaly (red–green), Protanomaly (red–green), and Tritanomaly (blue-yellow).