Authorized Dealer 1 year manufacturers warranty
LG 77" 4K Smart OLED TV With AI ThinQ

OLED77C1

NEW 2021 MODEL!
Pay on Delivery (Debit, Visa, MasterCard)
In Stock
Free delivery in the GTA
30 Day Price Protection
Authorized Dealer of   

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.

SELF-LIT PiXELS. Million of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

OLED puts LED in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

LG OLED TV. A view found nowhere else

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

OLED Cinema. The award for best picture goes to

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture. 

The TV that Hollywood artists love

"The infinite contrast, it just pops off the frame. It's perfect. Tim Miller"Its exactly as the filmmaker intended you to see it in your home." Rob Legato"

Dolby Vision™ IQ & Dolby Atmos®

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

FILMMAKER MODE™

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

A top gaming influencer lost his heart

"Absolutely fantastic! My end-game TV with G-Sync compatibility." Linus Tech Tips (Worldwide Top 10 Youtuber)

CES 2021 Best Innovation Award product in Gaming, LG OLED 48C1This certified G-Sync compatibility makes LGs OLEDs a more attractive proposition. - AVForumsLGs CX is the best gaming TV of 2020. - T3 Awards 65CX, 2020

Game Optimizer

Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.

The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.

Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.

OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular you've now got a front row seat to all the best sporting events.

OLED Motion Pro

Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here.

Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.

OLED Design. Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away they not only complement your home interior, they enhance it.

More sizes, more wow.

The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.

α9 Gen4 AI Processor 4K

Brains that will blow your mind.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

AI Picture Pro

Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

AI Sound Pro

By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

Think you know smart? Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

Magic Remote

The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap*, a clever new trick that connects your phone to your TV.

Magic Tap

You don't have to be a wizard to use Magic Tap*. Just tap your phone on the remote to mirror streaming content to the TV. You can even cast content stored on your phone and use it to control the TV — this is only possible with LG Smart TVs. You can also reverse mirror content from the TV to your phone, and it will even play the audio through your device. It really is like magic.

Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV's Magic Remote to control the sound bar's volume and sound modes*. You also get to enjoy the full potential of your TV's sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.

Picture (Panel)
Display TypeOLED Display
Display Resolution4K Ultra HD (3,840 x 2,160)
Dimming TechnologyPixel Level Dimming
Perfect BlackYes
Intense Color (Wide Color Gamut)Yes
Billion Rich ColorsYes
Color Fidelity 100%Yes
Picture (processing)
Picture Processorα9 Gen 4 AI Processor 4K
AI PictureAI Picture Pro
Auto Genre SelectionYes (SDR/HDR/Dolby HDR)
UpscalingAI 4K Upscaling
Refresh Rate120Hz Native
MotionOLED Motion Pro
Sound (Processing)
AI SoundAI Sound Pro
TV Sound Mode ShareYes
Bluetooth Surround ReadyYes
HOME CINEMA
HDRCinema HDR (Dolby Vision, HDR10, HLG)
Dolby Vision IQYes
Filmmaker ModeYes
Magic ExplorerYes
Next PicksYes
GAMING
G-SYNC CompatibleYes
Game OptimizerYes
FreeSync PremiumYes
VRR (Variable Refresh Rate)Yes
ALLM (Auto Low Latency Mode)Yes
Response Time>1 ms
HGiGYes
Cloud GamingStadia (Firmware update required)
Smart TV
Operating SystemwebOS
Premium Content ProvidersNetflix, Prime Video, Disney+, Apple TV, Hulu, CBS All Access, Peacock, Youtube TV, Spotify, iHeartRadio and more
LG Content Store (App Store)Yes
Web BrowserYes
LG ChannelsYes
Sports AlertYes
Gallery ModeYes
Who.Where.What?Yes
Home DashboardYes
"Works With"Google Assistant, Alexa, Apple Airplay2 and Homekit (Separate device purchase necessary)
AI TV (ARTIFICIAL INTELLIGENCE)
LG ThinQ AIYes
Magic Remote ControlYes (Point, Click, Scroll, Voice)
Universal Remote ControlYes (Auto Device Detection)
Voice AssistantsGoogle and Alexa Built-in (No separate device purchase necessary)
Intelligent Voice RecognitionYes
Audio
Speaker System2.2 Channel
Speaker DirectionDown Firing (w/Stand Front Firing)
Dolby AtmosYes
WiSA ReadyYes (Separate Dongle Purchase Required) Up to 5.1 Channel
Surround ModeOLED Surround
Audio CodecAC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
LG Sound SyncYes
Connectivity
Wi-Fi StandardWi-Fi Certified 802.11ac
Bluetooth SupportVersion 5.0
IP ControlYes
HDMI-CEC (Simplink)Yes
TV TunerATSC, Clear QAM
Smart Phone ConnectivityYes
HDMI Input (HDCP 2.2)1 (rear) / 3 (side)
Latest HDMI (4K @ 120Hz)HDMI ports 1,2,3,4
HDMI Audio Return Channel (ARC)eARC (HDMI 2)
USB Ports (v 2.0)2 (rear) / 1 (side)
RF Connection Input (Antenna/Cable)1 (Rear, RF)
Ethernet Input1 (rear)
RS-232C Input (Mini Jack)1 (rear)
Digital Audio Output (Optical)1 (rear)
Headphone Out1 (rear)
Power
Standby Power ConsumptionUnder 0.5W
Power ConsumptionTBD
Annual Power ConsumptionTBD
ACCESSORIES INCLUDED
RemoteMagic Remote
Remote Control BatteryYes
Power CableYes
Quick Start GuideYes
E-ManualYes
Warranty
Limited Warranty1 Year Parts & Labor
GENERAL
2021 ModelYes