A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect centre of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.  1

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.2

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you're streaming , playing your favourite video games or watching live sports. 

Boost shows and movies up to 4K resolution

4K AI Upscaling

Watch your favourite content in more brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality. 

Full-scale brightness and contrast

OLED HDR

Our processor analyzes each scene and boosts for brightness. The result is a beautifully bright screen with improved contrast, which brings hidden details to light.3

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades, so you can be sure that you're getting a rich, true-to-life viewing experience.4

Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth, so when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Intelligently enhanced colour expression

Colour Booster Pro

AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

Enhances content to HDR-like picture quality

Auto HDR Remastering

Enjoy bright highlights, clear details and vibrant colours. Our TV uses deep learning algorithms to analyze standard SDR content, then optimizes it to HDR-like quality.

Catch hidden details in dark scenes

HDR Brightness Optimizer

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

Get smooth motion for games up to 120Hz

Motion Xcelerator 120Hz

Experience your favourite games without lag or blur. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 120Hz.

Easily discover and access all your games from one screen

Gaming Hub

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favorites.5

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.6

Tear free, stutter free, low latency HDR gaming

FreeSync Premium

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.7

Faster, smoother low input lag gameplay

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.8

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.9

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.10

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.11

A next level Dolby Atmos experience

Dolby Atmos®

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

Personalize your screen experience

One UI Tizen

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices.

Access 1200+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

The best of TV. All for free.

Samsung TV Plus

)Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.12

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.13

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.14

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.15

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.16

Keep tabs on your energy with intelligent analysis

AI Energy Mode

Your TV will auto-adjust its brightness based on the room's lighting and your user activity. It also subtly adjusts brightness during different scenes to save energy.17

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone. 18

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements. 19

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.20

A flowingly elegant design

Contour Design

Contour Design features a sleek unibody that connects seamlessly from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any space.